Meet Pablo

 

Pablo Turletti is CEO & Partner of Marketing Impact by LLYC, a leading organization in management and marketing efficiency and profitability. Pablo spent his 25+ years of worldwide experience in several industries, servicing multinational companies, public, and not-for-profit organizations with unmatchable robust accountability using a systematic approach to make organizations more efficient and impactful at an economic, social, and environmental level. He is a contributor to and memeber of the panelof experts of Forbes Magazine and has shared the stage with Barack Obama, Ken Seagall, Ian Khan, Daniel Habif, and Aric Dromi among others. He's been a trending topic in the hashtag #marketing on Linkedin (19 million viewers), named Most Dynamic CEO by The CEO Magazine in 2020, one of the three finalists (among 2,500 projects) at the European Excellence Awards in 2017, and has been always rated as a top professor. Author of three books, several articles, and papers, he conducts workshops, gives inspiring conferences around the world, and lectures at several prestigious business schools in three languages. Pablo has served as consultant and director for the European Union & the Italian government in all LATAM markets, as VP of International at three marketing agencies in the USA, as president of a leading marketing agency in Spain & Germany, and as board and advisor at several organizations. CEO and Founder of ROI Marketing Institute. Also, companies like Heineken, Philips, Danone, Schweppes, Nike, Chrysler, and others, have benefited from his marketing and management expertise in Europe, Latin America, and the US. Thanks to his contributions, client companies obtained and defined high economic returns on investments, generated new impactful management models and were able to positively influence businesses, society, and the environment.

 

 

“Thinking in marketing in terms of its direct and accountable contribution to the P&L of the business is not a common practice. Having somebody like Pablo, to help you do it and, furthermore, to achieve marketing accountability in cash, is really exceptional”

Pablo Córdoba
Former Marketing Director Adult Cereals, Kellogg’s USA


 
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“ROI Marketing Institute and Pablo Turletti’s value driven management model is becoming a milestone for EDP Renewables not only to evaluate the actual return on investment, but also to generate an aligned, segmented, and organized relationship management with our stakeholders.” Rafael Solís
Communication and Stakeholders Director EDP Renewables Global


 
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“The training was awesome, everyday I think of it, when I’m planning something and mainly when I have to discuss with people regarding some action we have to stop doing because it doesn’t generate any ROI. I’ve read your book twice; it was my bible during the process of marketing planning…”

Delmina Ferrari
Philips BCD and Marketing Leader LATAM